Creating Your First Outreach Sequence
Sequences let you automate multi-step outreach while keeping everything compliant. This guide takes you from creating a sequence to launching your first campaign.
Go to the Sequences page
Click "Sequences" in the sidebar to open the sequences dashboard. You'll see any existing sequences listed here.
Click "Create Sequence"
Give your sequence a descriptive name, for example "IT Consultancies London". A clear name helps you find it later and makes reporting easier.
Add your first step
Select "Email" as the step type. Use the AI to draft your message or write your own. The AI will personalise it based on the prospect's data, including their company name, industry and any signals detected.
Add a follow-up
Add a "Delay" step (for example, 3 days) then another "Email" step for your follow-up message. Most prospects need two or three touches before they respond. Space your follow-ups at least three days apart to avoid being pushy.
Add prospects to your sequence
Go back to Prospects, select the companies you want to contact and click "Add to Sequence". Choose the sequence you just created. You can add prospects individually or in bulk.
Review compliance
LimeProspect automatically checks subscriber types. Corporate subscribers can be emailed without prior consent. Sole traders need consent first. The platform flags any prospects that require additional steps before you can contact them.
Launch your sequence
Click "Activate" to start sending. Emails go through your connected mailbox so they come from your own email address. LimeProspect handles the timing, personalisation and tracking automatically.
Next guide
Managing Your Pipeline